Top 10 Factors people consider important when buying Toys
What does make a good toy? Well below is the top 10 list of what people consider when purchasing toys.
- Toy safety
- Educational toy
- Price
- Durability of the toy
- Well designed
- Toy the child specifically wanted
- The brand/manufacturer's name as well known
- The toy was unlikely to go out of fashion in the near future
- It was a toy you could add to or buy accessories for (e.g. Lego, Barbie)
- It was a toy suitable for various age groups
Low down the list of choices was that the toy had been advertised on TV or it was the latest craze.
Source: BRMB/Mintel
